About Continental Marketing

Importers, Exporters and Wholesalers connecting Australia to the world since 1984.

Our Story

Four Decades of Trusted Trade

Continental Marketing Pty Ltd was established in 1984 with a clear mission: to be Australia's most trusted trade partner, connecting quality global brands with Australian consumers and vice versa.

Headquartered in Smithfield, Sydney — with affiliated offices in New Zealand and Fiji — we have built deep relationships with suppliers across India, Pakistan, Sri Lanka, Netherlands, Chile, Vietnam and China while establishing strong export channels throughout the Pacific Islands and Middle East.

IM

Import Excellence

Sourcing quality products from 18 global partners across 8 countries

EX

Export Representation

Exporting premium Australian brands to 7+ Pacific and Middle Eastern markets

DI

National Distribution

In-house fleet serving 450+ stores across 5 major Australian cities

Our Work Zone

From our Sydney headquarters we manage a comprehensive import and export network spanning 14+ countries with national distribution across Australia.

Distribution Coverage — Australia

  • Sydney (HQ) — 450+ specialty stores, Woolworths
  • Melbourne — 250+ direct outlets, own warehouse
  • Brisbane — 50+ specialty stores, sub-distribution
  • Adelaide
  • Hobart
  • Canberra — 12 stores, monthly visits
  • Perth — specialty stores via freight partners

Import Channels

  • India
  • Pakistan
  • Sri Lanka
  • Fiji
  • Netherlands
  • China
  • Vietnam
  • Chile

Export Channels

  • Fiji
  • New Zealand
  • Papua New Guinea (PNG)
  • Vanuatu
  • Solomon Islands
  • New Caledonia
  • Middle East

Affiliated Offices

  • New Zealand — established affiliate
  • Fiji — established affiliate
  • 200+ retail outlets via Pacific channel partners
  • Bankers: ANZ Bank
  • Annual Turnover: AUD $4 Million
  • Total Staff: 14

Work With Us

Whether you're looking to distribute your brand in Australia or source quality products for export, we're here to help.